可受公評的價值

作者: Jas / 發表於 2006-08-30

美國資深記者William Powers接受PRWeek US的專訪時,提到現今每個人都是媒體評論家

I find that exciting. It's funny, there are all these bloggers and all these people who are instant media critics, and yet there are a lot of traditional news outlets that still don't have anyone doing media criticism. ...I think the conventional wisdom in journalism is that media criticism is an inside-the-business topic and it's really just going to be read by other journalists. And I don't think that's true anymore.

 而資訊的價值,也正源自於資訊的透明公開可受公評。

 許多企業,在十年前網路開始盛起時,雖然架了企業網站,卻往往希望儘可能關掉所有與網友互動的可能,總對留言板、討論區嚴陣以待,即便在今日,架設企業部落格的企業,也不乏要求關掉回應引用功能的案例。

 如前述William Powers提及的,現今每個人都是媒體評論家,隨時都能在自己的部落格和別人的部落格進行評論,倘若企業將所有評論都預設認定為出於惡意的攻訐,關掉回應、關掉引用、拒絕溝通,等於放棄提昇自我資訊價值的機會。

 資訊藉由公評所累積的價值,正是WEB2.0由下而上,以不具權威的大眾取代權威的小眾之主因。





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