Technorati與派拉蒙影業簽訂了新的行銷專案,準備為旗下非主流與院線影片試行新一波口碑行銷

 Technorati的Peter Hirschberg如是說:

When you look at what independent film is, it’s all about capturing word-of-mouth

 word-of-mouth似乎經常被解讀作bottom-up的行銷傳播效應,不過,上下其實應該只是相對而論的概念,行銷應該愈來愈沒有階層可言才對。

technorati tag||

Post a Comment

較新的 較舊