95%的部落格已成廢墟

如果，時光倒轉到四或五年前，所有這些跟部落格有關的提問，可能很輕易地可以獲得音量愈來愈大、一呼百諾的回覆應答。

但，時至今日，雖然還很難斷言部落格已經泡沫化，不過，確實已是榮景不再。

關於部落格榮景的消逝，紐約時報NYTimes.com有篇文章《When the Thrill of Blogging Is Gone ...》就從部落客的熱情褪卻現象切入，具體詳實地托出整個網路世界恐怕有95%的部落格已成廢墟的真相。

According to a 2008 survey by Technorati, which runs a search engine for blogs, only 7.4 million out of the 133 million blogs the company tracks had been updated in the past 120 days. That translates to 95 percent of blogs being essentially abandoned, left to lie fallow on the Web, where they become public remnants of a dream — or at least an ambition — unfulfilled.

紐約時報這篇報導引用Technorati的調查數據，結果發現：95%的部落格未曾在過去120天（或者說四個月）內發文更新。

另外，這篇報導也引述Technorati執行長Richard Jalichandra的話：

Richard Jalichandra, chief executive of Technorati, said that at any given time there are 7 million to 10 million active blogs on the Internet, but “it’s probably between 50,000 and 100,000 blogs that are generating most of the page views.” He added, “There’s a joke within the blogging community that most blogs have an audience of one.”

根據Richard Jalichandra的說法，整個網路世界絕大多數的部落格文章，是由五到十萬個活躍部落格所生產出來的。

換言之，少於0.0751879699%的部落格，生產了超過99%的部落格內容。

從這些觀察，或許可以概略看出一個輪廓：我們現在所處的這個時代，是一個上億部落格大軍已成過時行銷話術的時代了。